Marketing Manager

Role Summary

We are seeking a hands-on Marketing Manager to lead digital campaigns and generate measurable business opportunities. The ideal candidate has practical experience with Google Ads and Meta Ads, performance marketing, brand building, and managing exhibitions and industry events and can develop strategy, execute directly and own the results.

Key Responsibilities

• Plan, launch and optimise Google Ads and Meta Ads campaigns, including targeting, budgets, creative testing and remarketing.
• Manage lead generation campaigns aligned with business development priorities.
• Monitor lead quality, conversion rates, cost per lead and return on advertising spend.
• Implement conversion tracking and attribution using tools such as GA4 and Google Tag Manager.
• Work with sales teams to track leads through to qualified opportunities and revenue.
• Improve landing pages, campaign messaging and conversion journeys.
• Develop and execute brand marketing and awareness campaigns.
• Strengthen Sharp Brains' positioning, messaging and visibility across target markets.
• Maintain consistent brand identity across digital channels, presentations, sales materials and events.
• Build campaigns around customer needs, service capabilities and business priorities.
• Measure brand campaign effectiveness using relevant reach, engagement, traffic and enquiry indicators.
• Manage the marketing calendar across social media, website content, email campaigns and promotional activities.
• Coordinate designers, content creators, agencies and other marketing resources.
• Develop case studies, service brochures, company profiles and sales support materials.
• Ensure marketing content is accurate, relevant and delivered on schedule.
• Plan and manage participation in exhibitions, conferences and industry events.
• Coordinate event budgets, registrations, booth design, branding, promotional materials and logistics.
• Run pre-event campaigns to attract visitors and arrange relevant meetings.
• Establish a process for capturing leads, assigning follow-up and measuring event outcomes.
• Manage marketing budgets, priorities and delivery deadlines.
• Set clear objectives for team members and external partners.
• Provide regular reports covering campaign performance, lead quality, expenditure and business impact.
• Identify underperforming activities and implement corrective actions promptly.

Required Qualifications

• Google Ads — proven expertise in creating, managing, and optimizing Google Ads campaigns.
• Meta Ads — strong knowledge of Meta Ads platforms for effective audience targeting and campaign execution.
• Performance Marketing — ability to design and execute data-driven marketing strategies focused on measurable results.
• GA4 — proficiency in using Google Analytics 4 for tracking and reporting key performance metrics.
• Google Tag Manager — hands-on experience in implementing and managing tags for accurate data collection.
• Campaign Analytics — solid understanding of analyzing campaign data to inform decision-making.
• Sales Alignment — demonstrated ability to align marketing efforts with sales teams to drive shared goals.
• Brand Building — experience in developing strategies to enhance brand visibility and reputation.
• Lead Generation — expertise in creating campaigns that effectively generate qualified leads.
• Campaign Strategy — ability to design and execute comprehensive marketing strategies tailored to business objectives.

Nice to Have

• B2B Marketing — familiarity with marketing strategies tailored to business-to-business models.
• Marketing Qualification — a formal qualification in marketing or a related field.
• Budget Management — experience in managing and optimizing marketing budgets.
• Content Creation — ability to produce engaging and relevant marketing content.
• Exhibitions — experience in planning and managing participation in industry exhibitions.
• Industry Events — knowledge of organizing and leveraging industry events for brand promotion.
• Attribution — understanding of multi-touch attribution models for campaign performance analysis.
• Landing Pages — experience in designing and optimizing landing pages for conversions.
• Social Media — knowledge of managing social media platforms for marketing purposes.
• Email Campaigns — expertise in creating and executing targeted email marketing campaigns.
• Promotional Activities — experience in planning and executing promotional campaigns.
• Case Studies — ability to develop compelling case studies showcasing success stories.
• Service Brochures — experience in designing professional service brochures.
• Company Profiles — proficiency in creating impactful company profiles.
• Sales Support Materials — ability to produce materials that support sales efforts.
• Event Budgets — experience in managing budgets for marketing events.
• Booth Design — knowledge of designing engaging booths for exhibitions.
• Branding — expertise in maintaining consistent branding across all marketing channels.
• Promotional Materials — ability to create high-quality promotional materials.
• Logistics — understanding of logistics planning for marketing events.
• Marketing Calendar — experience in developing and managing a marketing calendar.
• IT Services — familiarity with marketing IT services and solutions.
• Technology — knowledge of marketing strategies for technology-related products or services.
• Outsourcing — understanding of outsourcing models and marketing approaches.
• Conversion Tracking — ability to implement and analyze conversion tracking mechanisms.

Location and Working Arrangement

This is a full-time position based in Lahore, Pakistan. The role requires on-site collaboration during standard working hours.